When Microgaming incorporated the online slot game, Tomb Raider, in October 2004 a rennet genus of slots was born. Eventually, slots games of this variety came to be recognized as branded slots. Branded slots cash the reputation of offered brands in distinct zones like movies, or comic books or games so as to repute the slot game. The slot game consecutively boosts the brand equity of the special brand. Hence, it results in a win-win state for all. There is a contract between the owner of the brand and the supplier of the online slot game.

Tomb Raider was a highly esteemed video game designed by the foremost developer Eidos Interactive. It featured the adventuress Lara Croft. An assortment of video games had been designed by Eidos portraying distinct escapades of Lara Croft. The movie Tomb Raider starring the hot Angelina Jolie as Lara Croft had added extra worth to the brand. Microgaming was the foremost online gaming software developer. It got into a contract with Eidos for special rights to develop a slot game themed on the Tomb Raider brand. In October 2004 Tomb Raider was released as a 5 reel 15 payline video slot. It triggered with Flash opening highlighting a sexy Lara Croft animation. The icons on the reels and the bonus game truly replicated what the Tomb Raider brand represents. The game was a great hit. In 2006 the contract between Microgaming and Eidos was extended to comprise the Hitman chain of games. Hitman luminaries Agent 47, a cruel killer who "always accomplishes the task, nothing can stop him." Hitman boast the matching technical superiority as Tomb raider and is equally crammed with ground-breaking aspects, boosting wild icons being one of them. The most modern branded game in this range is a sequel to Tomb Raider and was launched previous year. It is entitled as the Secret of the Sword.

Even Cryptologic launched afterward in the well-known slots line it has left behind Microgaming in absolute degree and is now considered as the boss in this domain. Cryptologic got into into an unique deal with Marvel Entertainment in 2005 for developing online slot games highlighting Marvel Comic superheroes like X-Men, Elektra, The Incredible Hulk, and Captain America. Next the contract was expanded to 2010. The esteemed of these games, The Amazing Spiderman, was launched in 2007 and its sequel, Spiderman Revelations, was released in December previous year.

Altogether, beyond 15 recognized Marvel online slots have been launched by Cryptologic. Like the Microgaming branded slots, these feature outstanding bonus games and wonderful graphics, impressive sound and brilliant animation. Besides, the entire Cryptologic Marvel slots are allied to a general progressive jackpot. 2009 is directed to appreciate many super-esteemed slots as they have unmatched brand equity.

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